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Hootsuite

AI-powered social media management

Paid - $99/month
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Web
iOS
Android
Updated yesterdayFeb 3, 2026

Quick Verdict

Hootsuite is a paid social media tool starting at $99/month. Key strengths include owlywriter ai and multi-platform posting.

About Hootsuite

Hootsuite is a comprehensive social media management platform used by millions of marketers. The AI features include OwlyWriter AI for generating captions, hashtag suggestions, and best time to post recommendations. The platform supports all major social networks including Instagram, Facebook, Twitter/X, LinkedIn, TikTok, and Pinterest. Features include bulk scheduling, content calendar, analytics, and team collaboration. Hootsuite has helped businesses save an average of 4 hours per week on social media management while improving engagement with AI-optimized posting.

Key Features

  • OwlyWriter AI
  • Multi-platform posting
  • Analytics
  • Team collaboration
  • Content calendar
  • Bulk scheduling

Pros

  • All-in-one platform
  • Strong analytics
  • AI content creation
  • Wide network support

Cons

  • Higher pricing
  • Interface can be complex
  • Limited AI on lower tiers

Best For

Marketing teams, agencies, enterprise social managers

Available On

Web App
iOS
Android
API Available
View API Docs

About the Company

Company

Hootsuite Inc.

Founded

2008

Frequently Asked Questions

What is Hootsuite?

AI-powered social media management

Is Hootsuite free to use?

Hootsuite is a paid tool with plans starting at $99/month. Check their website for pricing details.

What are the main features of Hootsuite?

Key features include: OwlyWriter AI, Multi-platform posting, Analytics, and more.

Connect with Hootsuite

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PricingPaid
Starting Price$99/month
CategorySocial Media
AddedJan 25, 2026
UpdatedFeb 3, 2026