Amplitude

Freemium

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Web

API

Updated yesterday•Jul 11, 2026

Quick Verdict

Amplitude is a freemium analytics & insights tool. Key strengths include behavioral product analytics with funnels and cohorts and session replay and heatmaps for user behavior.

About Amplitude

Amplitude is an AI-powered digital analytics platform that helps product and growth teams understand user behavior through product analytics, session replay, experimentation and autonomous AI agents.

Key Features

Behavioral product analytics with funnels and cohorts
Session Replay and heatmaps for user behavior
Feature and web experimentation with A/B testing
AI agents for autonomous analysis and optimization
MCP integration for natural-language data queries

Pros

Powerful behavioral analytics with a free starter plan
Combines analytics, experimentation and AI insights in one platform

Cons

Advanced features and higher event volumes get expensive
Steeper learning curve for new or non-technical users

Available On

Web App

API

Frequently Asked Questions

What is Amplitude?

Amplitude is an AI tool in the Analytics & Insights category.

Is Amplitude free to use?

Amplitude offers a free tier with limited features. Premium plans are available.

What are the main features of Amplitude?

Key features include: Behavioral product analytics with funnels and cohorts, Session Replay and heatmaps for user behavior, Feature and web experimentation with A/B testing, and more.